What are the 3 Types of Digital Media Marketing and Its Importance
With the world transforming into a digital hub, the need to turn to digital media marketing is the solution for businesses worldwide. Be it a small brand or a big enterprise, marketing your business is the foremost approach. With the world seeing through smartphone screens, people are more inclined towards online purchasing or engaging with brands worldwide. If the people are online, businesses need to be online as well. This smart business move works for all when following the main three types of digital media marketing strategies. To get a clear insight into this arena, let us check what is digital media marketing.
What is Digital Media Marketing?
Wonder how to market your business to the maximum number of people out there? The best way to target your potential customers is through the track of digital media marketing. Nowadays, businesses are run with smart and innovative digital marketing strategies. Having planned digital marketing campaigns and engaging with clients or customers is the necessity of current times.
Here, digital media comes to light. The powerful media channels are used by businesses to hunt potential customers and audiences by being all around them. Media marketing comprises blog articles, social media posts, content shared via videos, website feeds, and PPC ads. It works best for individuals or organizations running their businesses showcasing their products, brands, or services.
Pondering on the Importance
Ever wonder how digital media marketing helps businesses to grow? It is quick and easy paid media, owned media, and earned media channels that help companies achieve the success they desire. Content marketing, social media marketing, SEO, email marketing, mobile marketing, and PPC helps showcase your products and services for a greater purpose. Also, check the importance of digital marketing to accelerate your business growth.
Types of Digital Media Marketing
Before getting your feet into it, we share some ideas on how to go about it. To run excellent social media campaigns, follow these three types of digital media to succeed in the digital media marketing of your business.
1- Paid Media
Businesses may be new, growing, or have a strong client base. They need paid media marketing channels for their brand to grow sales. A third party gets involved and gets paid to offer their marketing services. For a new business to be known and accepted by the people, paid marketing acts as a matchmaker. It is important to embark on an easily monitored channel to check on the progress. Likewise, businesses need the support of paid media campaigns.
In order to benefit most from the paid media, hop on to channels that assure value for your business, planning the right ads and audiences for you. Finding the right partners who understand and respond to your needs is most important. Posting the right ads on the right platform and at the right time is very important to increase client base and sales for your business.
The known and accepted paid media includes;
- Search Engine Media Ads
- Display Ads
- Podcasts Ads
- Social Media Ads
- Print Ads
- Video Ads
- Radio Ads
The channels such as Youtube, Google search, PPC, Facebook, Instagram, LinkedIn, Twitter, On-Air Radio, flyers, billboards or Posters are the quick media marketing mediums with promised success for your business.
2- Owned Media
Secondly, digital owned media is the tactic through which businesses control and own marketing campaigns. The media channels owned by the brand help present the company’s products and services through customized content. The basic perk is not paying the other party and can efficiently be run by your media marketing team. With owned websites and free social media accounts, your owned media strategy will swiftly flow.
Displaying the products on your media platforms, putting up ads, sharing reminders for sales, and extending the services through social media are easily executed through owned media. Moreover, companies can assess the progress and results with Google analytics. To gain customer trust and engage thoroughly, your brand can use company-owned channels at any time and however suitable.
The owned media channels include;
- Email Marketing
- Blogs (Content Marketing)
- Social Media
- A Company Website
Owned media channels are easily run by free-of-cost emails, website blog sharing, social media posting, website ads, or online stores such as Magento or Shopify.
3- Earned Media
The earned media is the quick marketing strategy that benefits your brand coming from another source. It may seem to be working in a designed fashion. However, efforts are being made for sharing personalized content for your client base to comment and engage on your media posts comfortably. For instance, it is explained through taking the help of influencers and media celebrities to promote widely or display your products (brands) on their own media platforms. Earned media efforts will help you gain popularity in the market with an increase in sales and the earned trust of your clients or customers.
Earned media channels include;
- Social Media
- Search Engine Optimization
- Free Media Publicity
- Word-of-mouth Marketing
For quick leverage, use the three elaborate digital media marketing campaigns to mark your business leads and growth.
Businesses around the world are using three types of digital media marketing strategies. However, for a company to use all three types at once is like embracing the global representation of your brand. The approach is considered necessary in the current times with businesses making maximum efforts to earn profits. Why not market your brand the right way? SourcingSquare extends the services of digital media marketing to benefit businesses worldwide. Turn to us and watch your businesses flourish!